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Akuji: The Heartless - Advertisement Archive
Akuji: The Heartless - 2 Page Spread
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1Editor's Notes The late 90s and to a small degree the early 2000 years had this weird vibe thing going when it came to games. Everybody was pissed, and I mean everyone. Well, at least on the PlayStation console, Mario always seemed just a bit too happy. Akuji here, he was just the opposite. He was so pissed he took up voodoo and got huge blades attached to his arms so he could kick all kinds of ass. Despite the obvious clip art usage, I have to admit that I love this ad. I mean he just looks like he is honest-to-god pissed the hell off. The left side text layout is mapped to Akuji's most dynamic curves on the ridge side picture. The top most text lines up with his curved hair strands, the description text lines up with his mask curves / mouth, and the review comments hit his elbow and knee. Not sure about that demo 'burst' bubble being right at his crotch though; looks like he is taking an angry poop. : ) Below is the variant ad, where they used a fold over to bring the reader in by forcing them to see what's on the other side. |
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